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Turning Darlings into a Crew
Recently I was tasked with the rebranding of UC Irvine Baseball’s fan/marketing group, the Diamond Darlings. The Diamond Darlings, traditionally comprised of baseball players’ girlfriends, would make the team pregame goodies and attend every home game – sometimes being the only real support the team had at games. Over the years, the group expanded its … Continue reading Turning Darlings into a Crew
Your “Book”
After working in the Hispanic advertising agency Gallegos United for six months as a freelance presentation designer, I discovered that one of the most important professional resume pieces is your “Book”. Every designer knows what your “Book” is. For my readers who are outside of the advertising world, your “Book” is your 30-second elevator pitch … Continue reading Your “Book”
Code 4 Firearms LLC
Recently a friend on Facebook posted a status looking for a logo design. He said, “I need something bad a**. Something that can be used on business cards, shirts, web design, Etc.” So naturally, I jumped on it. After some back and fourth with my friend about his soon-to-be firearm company, I developed multiple rough … Continue reading Code 4 Firearms LLC
Undertaking of a New Brand – Phase I
One of the toughest tasks an ad agency can deal with is developing and enforcing a brand voice. This task sounds simple at first, but can often turn into quite the daunting task-especially when the brand is new. This leads to the question: How does an agency promote a new brand from scratch? IV Creative’s newest … Continue reading Undertaking of a New Brand – Phase I
