Turning Darlings into a Crew

Recently I was tasked with the rebranding of UC Irvine Baseball's fan/marketing group, the Diamond Darlings. The Diamond Darlings, traditionally comprised of baseball players' girlfriends, would make the team pregame goodies and attend every home game - sometimes being the only real support the team had at games. Over the years, the group expanded its … Continue reading Turning Darlings into a Crew

Your “Book”

After working in the Hispanic advertising agency Gallegos United for six months as a freelance presentation designer, I discovered that one of the most important professional resume pieces is your "Book". Every designer knows what your "Book" is. For my readers who are outside of the advertising world, your "Book" is your 30-second elevator pitch … Continue reading Your “Book”